Quand Ubisoft fait les choses en grand

Convergence between media is something that Ubisoft seems to have understood very well. To promote the release of the next installment in the Assassin’s Creed serie, they partner with Hybride Studios, responsible for the special effects on movies such as 300 and Sin City, to create a short-film named Assassin’s Creed: Lineage that serves as a prologue to Assassin’s Creed 2.

What could have been a simple promotional video turns out to be a really impressive way to put the gamers into the world of Assassin’s Creed before it’s release at the end of the month by Ubisoft Montreal. Here’s the first part of this 3 part short-film. the 2 others sould be available soon.

If you’d like a bit of behind-the-scenes info into how the film was created, check out this GamesIndustry.biz interview with Ubisoft UK marketing director Murray Pannel

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One Response to “Quand Ubisoft fait les choses en grand”

  1. the colourful bourgeois Says:

    nicely done!! content de voir bcp de visages de chez nous la dedans!

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